How allAfrica.com Caters to Diverse Mobile Readers
Considering the sizing complexity of the task I am pretty impressed with the way the entire team at MobStac pulled it off.
Challenge
When allAfrica realized that a sizeable section of their traffic – nearly 40% of their visitors read their stories on mobile phones, they decided to create a full-fledged mobile website. Bringing a large volume of content which ran across 120 sections approximately into a mobile phone was a huge task in itself. Categorizing them into easily navigable sections and creating an optimal reading experience across devices was yet another challenge.
Result
allAfrica launched their MobStac powered mobile website in English in November 2011 and they launched the mobile version of their French website soon after.
40% of allAfrica’s traffic is a large number of readers using a mobile phone to access the website. The mobile monetizing opportunity has grown commendably over the year and with integrations like DFP taking effect, the mobile revenue channel is set to grow exponentially.
20% of our readers use phones with Opera mini browser and since MobStac balances very well between smartphones and feature phones, it worked as the best solution for us
- Reed Kramer, CEO, allAfrica Global Media
Mobile website highlights
- - Updating large volumes of content in real-time
- - DFP support
- - Multi-language support
- - Diverse device support
- - Responsive support
